Skin care inspires deodorants - SILAB (2025)

December 9, 2024

3 minutes

  • Market trends

Deodorants have long been our ally in the daily combat against perspiration odors. Once simply an anti-odor utility solution, they are now placed in a more advanced class, oriented more to health of the skin. They have been highly influenced by facial skin care products and now provide a more sophisticated offer, based on their concepts, ingredients and benefits.

Skin care inspires deodorants - SILAB (1)

The wave of naturality of deodorants

Health of the skin is one of the major preoccupations related to the use of cosmetic care products. In the case of deodorants, the concept of naturality has received significant attention over the past several years.

Controversies surrounding certain ingredients, in particular those used for their anti-odor action, have been a factor in this increased demand for more natural formulas with no negative effects on the skin.

Up to now, the prevention of unpleasant odors from perspiration has relied on three principal strategies [2]:
- Antiperspirant strategy preventing sweat from being released onto the surface of the skin. This often requires the use of aluminum salts that are controversial ingredients [3].
- Antiseptic action using broad spectrum antimicrobial agents. This strategy adversely affects the equilibrium of the skin’s microbiota and the ingredients used may be skin irritants, allergens or suspected of being endocrine disruptors [4].
- Perfuming action that masks unpleasant perspiration odors. The alcohol content of the products used in this strategy may cause skin irritation.

Recognized by the scientific community and validated by consumers, the microbiota remains one driver in the innovation of beauty products. This concept provides a natural and effective strategy for minimizing unpleasant odors by regulating certain bacterial populations.

The undeniable “glow-up” of deodorants

Even though the surge of more natural formulas has enabled the class of these products to experience a genuine turning point, it is now the concept of skinification that has revitalized the multifunctionality of products and has ushered in a new era of innovations.

In addition to odors, perspiration also induces skin sensitivity that is accentuated by the fact that underarm skin is thin. In addition, epilation techniques, friction, certain hygiene products or heat considerably weaken the barrier function of this delicate skin zone and contribute to the appearance of irritations [7].

Irritations are therefore an additional source of discomfort for the underarms and explain the need to develop specialized care products for this skin zone.

SILAB’s solution focusing on underarm hygiene and skin care

Obtained from meadowsweet and tested on a panel of both sexes, DEOLYA® significantly reduces unpleasant underarm odors as of the first used and over the long term.

This active ingredient targets S. hominis, while respecting microbial diversity of this skin zone. In addition, when tested for one month on volunteers with axillary sensitivity, it was found that DEOLYA® strengthens the skin’s barrier function and reduces the frequency of sensations of irritations.

  • [1] Nearly three in 10 deodorant users have applied it less (mintel.com)
  • [2] de Oliveira, E.C.V. et al., Deodorants and antiperspirants: identification of new strategies and perspectives to prevent and control malodor and sweat of the body. International Journal of Dermatology. 2021; 60: 613-619.
  • [3] Linhart, C. et al., Use of Underarm Cosmetic Products in Relation to Risk of Breast Cancer: A Case-Control Study. EBioMedicine. 2017; 21: 79-85.

  • [4] Martini, M.C. et al., Déodorants et antitranspirants. Annales de dermatologie et de vénéréologie. 2020; 147: 387-395.

  • [5] Kantar Profiles/Mintel, April 2022, US: 1,943 internet users aged 18+ who use bodycare or deodorant/antiperspirant(A year of innovation in shaving & depilatory and deodorant, 2023 - Mintel)

  • [6] KuRunData/Mintel, November 2021, China: 3,000 internet users aged 18-59 A year of innovation in shaving & depilatory and deodorant, 2023 – Mintel

  • [7] Evans, R.L. et al., The impact of different hair removal behaviours on the biophysical and biochemical characteristics of female axillary skin. International Journal of Cosmetic Science. 2020 ; 42: 436-443.

Skin care inspires deodorants - SILAB (2)

Camille DESPERIEZ

Marketing project leader
As a biologist engineer, I am fascinated by the benefits of Nature on well-being and on the skin. At SILAB, within the marketing and communication department, my creative spirit is expressed in the production of thematic and trend presentations. In an international environment, my job requires to be continuously attentive to the current and future needs of consumers.

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